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Patcharaporn Nakapan

Patcharaporn Nakapan

Chief Executive Officer (CEO)
Eric Krebs

Eric Krebs

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Oey Na

Oey Na

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Jakkit Anantakul

Jakkit Anantakul

Architect Engineer

Location Map

Address: 244 Moo 9, Tab Tai, Hua Hin, Prachuabkirikhan 77110, Thailand

Hua Hin

Hua Hin was founded as a community in the reign of King Rama III and grew further during the construction of the southern railways, which was at the end of the reign of King Rama V and the beginning of the reign of King Rama VI. The prosperity of the community went along with the development of the southern railway and Hua Hin became a well-known town. Tourism development by the government from the past until present has developed the transportation system to be more comfortable, which led to an increase in the number of visitors.
Introduction:

Hua Hin municipality was established in 1937 and today covers 86.36 square kilometers. It is located in the southernmost part of the PrachuapKhiri Khan Province. It is situated about 195 kilometers south of Bangkok and 90 kilometers north of the provincial capital.1 A small unknown fishing village was transformed dramatically into a well-known seaside resort town for the Bangkok elite after the southern railway passed through and linked it to the British Malay rail. The construction of the seaside palace of King Rama VI in Cha-Am (Petchburi Province), Hua Hin Hotel and the Royal Golf Course and the Palace of King Rama VII in Hua Hin also accelerated rapid change in and around the town. The number of tourist continued growing from 2010 to 2015 and Thai was the most in all type of guests. There were more tourist rather than excursionist in both types of tourist, Thai spent more on foods and souvenirs while foreigners spent more on accommodations, transportations and foods respectively. Thai average stayed overnight shorter than foreigners.
As a tourist destination facing a new era of tourism, Hua Hin town has been changed in various ways such as the physical, social, cultural, economic and environmental characteristics of the town.

The town has rapidly developed because of the rapid growth of tourism, which has also created many problems. Archeologists found that Hua Hin was a part of a prehistoric village farming society. The early settlement was in the valley and caves in western Hua Hin. They also found iron ore slag, pieces of pottery, polished stone axes, stone bangles and colored glass beads in the area.1 These archeological sites are not outstanding and are not developed enough to be Hua Hin attractions. This may be because they are scattered around cultivated areas where belong to locals who may have accidently damaged the sites and some are in caves which are not easy to access and are too far from downtown Hua Hin. This might be the reason why the archeological sites in Hua Hin are not promoted. Dating back to Ayuthaya, there were Kings of Ayuthaya who sailed to Cha-Am and nearby Hua Hin for pleasure, which demonstrates that this area had beautiful scenery and a cooling breeze suitable for relaxation.

During the Thonburi and Rattankosin periods, Hua Hin was part of Pranburi until in 1834, a group of people from Bang Chan and Bang Kaew (sub districts of Petchaburi Province) migrated to Baan Hua Kroud, later called Baan Leam Hin (Rock Point Village) and SamorReang (present Hua Hin),where they believed they would have a better life. The fertility and location of the area had attracted people to move in and engage in farming and fishing.1 Because of that, Baan SamorReang or Baan Leam Hin was fully occupied by locals. Holiday making was influenced by western culture which placed importance on relaxation and rehabilitation. In Europe and Britain, people mostly travel to seaside resort towns because of the benefits of fresh air and sea water such like Brighton, Blackpool in Britain, and the French Riviera. In Siam, royal family members were the early group who traveled by sea and stayed on board because residences had not yet been built. Later some seaside towns, for instance KohSichang, Had Chao Samran, Cha-Am and Hua Hin were.